The Fad / Jessica Simpson's Unretouched Marie Claire May 2010 Cover
Well, you had to see this coming. With magazine sales down in record percentages and on a steady decline, Conde Nast, Hearst, Time Inc., and the like had to come up with something to get you girls to buy buy buy what's in print. First, it was curves -- the inner demon of the fashion industry. Countless spreads were popping up from Milan to Los Angeles of models who appeared to actually finish their fettuccine alfredo without a lick of guilt. Then, a few magazines began to target the issue of the seldom cast minority models, even tossing a few of the more prominent ones <gasp> covers [note: though Anna Wintour has yet to follow suit in this realm. I'm waiting for you Anna, patiently waiting.]
Which brings us to today's FAD: retouching. You'll recall the Ralph Lauren & Filipa Hamiliton scandal (not only was she fired from the brand for being "too fat" but her images were retouched to near vanishing for print) and what a devastating blow that dealt to fashion print media. French Marie Claire's entire April 2010 issue is retouch-free and now America's Marie Claire is following suit, well, in part. For the cover and inside spread, the magazine's feature on Jessica Simpson is retouch and makeup free.
What do you guys think about this? Should we get on board with this latest craze and accept whatever concession we can get our grubby little hands on in order to "feel good about ourselves" or should we repudiate this minor concession and demand this as the standard or just wait for all of those fatty, ethnic broads and those without makeup to collectively return to relative obscurity and continue enjoying the rail thin unattainable beauties that represent 1% of the population?
Images courtesy of Marie Claire