Monday, July 30, 2012

[Events] HSN + HBO launch Forsaken Fragrance & Beauty Collection inspired by True Blood
 Images courtesy of A. Greenberg/HL Group 

Last Thursday, HSN and HBO held a party celebrating the launch of Forsaken, a unique collection of beauty products inspired by its Emmy and Golden Globe winning hit series True Blood. Forsaken is a one-of-a-kind luxury collection which includes the signature fragrance created by Givaudan, beauty products from Deborah Lippmann and home fragrance products from D.L. & Co. Forsaken Fragrance and Beauty Collection is a first for HBO and will launch exclusively on HSN, and via HSN mobile beginning August 9, 2012. The collection will also be available at the HBO Shop in September and will follow with worldwide distribution at specialty retailers late 2012. 

The Forsaken fragrance will be incorporated into a nail lacquer developed by world-renowned celebrity manicurist Deborah Lippmann, who began crafting her own nail colors over 15 years ago. The lacquer that carries the fragrance is entitled “Let It Bleed” and is part of a combination set with a coordinating lipstick – Lippmann’s first ever -- called “Bite Me.”  Lippmann also created two additional sets for the collection: “Sookie Sookie” featuring full-size “Human Nature,” “Fairydust” and “Bad Things;” and a trio of minis including “Strange Love,” “New Flesh” and “Bad Blood.”

Rounding out the collection is a specialty line of home products from high-end home fragrance company D. L. & Co., which includes luxury candles and diffusers with the Forsaken scent developed by Givaudan.  

 For the complete Forsaken collection, stay tuned to HSN for the August 9th launch! 

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