Real Talk courtesy of Tomas Maier, Bottega Veneta
“The It Bag is a totally marketed bullshit crap [...] you make the bag, you put all the components in it that you think could work, you send it out to a couple of celebrities, you get the paparazzi to sho[o]t just when they walk out of their house. You sell that to the cheap tabloids, and you say in a magazine that there’s a waiting list. And you run an ad campaign at the same time. I don’t believe that’s how you make something that’s lasting — that becomes iconic as a design.”