Wednesday, April 14, 2010


Style bloggers Kristin and Valerie of BleachBlack have a nail polish line. This is the  duo's second business venture, the first being their “wildly successful jewelry collab with Urban Outfitters." The first color from their line is called “Dickweed,” which is a combination of “Japanese Beetle Green” and “Malachite Stones with a hint of metallic shine.” Rrrrrrrrrright because when I hear the word “dickweed,” I think immediately think of Japanese beetles and malachite stones. Thankfully, Kristin attempts to harmonize my discord with, “[t]here’s too much blushy pink going on. Fashion has become too serious. We are honestly just fucking around and hav[ing] fun with this project.” I see. I think Ke$ha would remark the same about her music career.

Now, their kitschy line has a second color, aptly called “Jizz,” [blank stare] described as a “pearlescent, milky-white hue.” And in true form, top fashion blogger Rumi of Fashiontoast is photographed painting her nails with the imitation protein, packaged in a bottle for mass consumption.

I can’t say that I’m sold folks. I get that sex sells but this unmitigated marketing of commodities is ridiculous. What will the next color/name combination be -- Aunt Flow for a rich red with blackberry accents. Let’s stop expensing every single last aspect/thing in life for the almighty dollar, pretty please?


OooKellyNicky said...

Awesome. Love to hear about successful fashion bloggers!

my blog: ♥La Stylin Girraffe♥

Anonymous said...

these grrrls are laaammeeee

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

As long as users don't swallow the "Jizz" nail paint, young women purchasing the product should be safe.

Tegan said...

I don't care for burnt toast, but those Grey Ant sunglasses sure are fabulous!

The Notorious T.E.G.

Maggie ☮ said...

those names are a bit ridiculous there anything left for discretion these days?..there are nice colors but those names ...smh

Emilie said...

Nice colours

InnyVinny said...

Dude...Sister Wolf just did a post on this. You HAVE to read it.

Wow. Synchronicity like a mofo.

Anonymous said...

Yo, home grrl, I'd trademark that name Aunt Flow. If my ladies used it to signify their monthly times, I'd know betta than to hit tha' thing without getting a bloody stick 'n balls.

Devon said...

Haha, love the nailpolish and names! x

whereareyoufromoriginally? said...

LOL Aunt Flow. That is hilarious!

xxoo, v. said...

omg! I loved your answer to anonymous, haha. and, you have chictopia? what's your profile? I want add. :)

Anonymous said...

LOLLL you are such a hater it's not even funny. Everyone knows you hate Rumi. Jealousy is a sick disease.

Anonymous said...

Ya mon, did yu not change the name from Roomy to Rumi?

Leave the beautiful lasses aloan!

The Queen of Hearts said...

I must be doing something right because I'm finally starting to get some negative comments! : )

@ Anon April 16, 2010 / 3:54pm - I don't hate Rumi but I don't obsessively worship her. Furthermore, I think my post shares my disdain for Bleachblack's nail polish line more than anything else -- let's trying to stay on task.

@ Anon April 16, 2010 / 4:26pm - I don't know what you're talking about.

Rumi said...

I know Queen doesn't hate me. I'm pretty sure we have a normal amount of respect for each other and I value the comments she leaves for not sugarcoating shit.

The name is half ridiculous and half's not going to change anyone's life for the better or worse in any sort of extreme way. There are countless makeup brands that are 95% more about the presentation and marketing than the actual product so I'm surprised this is causing such ripples. It's just a rad pearly white with a name that's entertaining for five seconds when you tell your friends about it. Or in this case, the internet.

Azede said...

thanks for the comment on my post, cool blog :)

Kelly M.M said...

Love Rumi, but... honestly? Really lame with the name game.

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